- August 15, 2003
- Posted by: admin
- Category: Media & Broadcasting
Marketing agency Three Blind Mice has been awarded a grad prix in this year’s T-Systems Age of Innovation and Sustainability Awards for innovation in satellite-linked broadcasting for educational and marketing purposes. The innovation also earned it an award in the information and communication technologies category.
Automotive company Daimler-Chrysler won a grad prix for its groundbreaking workplace policy on HIV/AIDS and scooped the social category of the awards, now in their third year. The contest, designed to encourage and reward creative and entrepreneurial thinking, attracted almost 80 entries this year. The event is organised by Axius Publishing and the Da Vinci Institute for Technology Management.
The fact that Three Blind Mice, a small company, emerged as a joint overall winner shows that innovation does not require huge investment, says Sheenagh Levy, CEO of Axius Publishing. T-Systems strategy and business development GM Desmond Seeley says that by encouraging innovative excellence, the awards can help stimulate new thinking.
The judges were specials in publishing, technology, business management and the public sector.
Source: Business Day – Lesley Stones