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KWV LAUNCHES AFRICAN PASSION WINES IN THE US

20 Mar KWV Holdings

Following KWV’s pursuit of a global footprint, which has seen the company exporting internationally recognised brands worldwide, 2013 marks the US debut of our latest range – African Passion Wines.
The African Passion range of wines, which consists of seven varietals, has been specifically developed with the US consumer in mind. The wines which are well balanced, generous in flavour, displaying soft fruit and a sweetish finish will retail for 9,99 USD. Most importantly, the brand supports human rights and social responsibility within the African continent.

This venture marks the launch of a new partnership with the TransAfrica Forum, where 10% of the proceeds of profits from this range, across the US, will be donated to the TransAfrica Forum, who shares our commitment to human rights and social justice for the African world, a cause we are proud to be associated with. Based in Washington, D.C., TransAfrica promotes diversity and equity in foreign policy and justice for the African world.

Danny Glover, Board Chair for TransAfrica will serve as spokesperson for the African Passion wines. He is also a well-known international actor, long time advocate for enhancing African rights and social justice, UNICEF ambassador and Board Member of the Jazz Foundation of America

“We are passionate about producing quality wines crafted with extraordinary skill and dedication,” said David Salmon, KWV U.S.A.’s Regional Director. “Just like our passion for wine, we are thrilled to have Danny as our spokesperson while supporting TransAfrica’s passion for social justice.”

“Our involvement with African Passion wine has been a blessing for our organization,” said Nicole Lee, president of TransAfrica Forum. “In addition to the ongoing support from the brand, the partnership allows us to spread awareness towards our overall mission of promoting diversity, equity and justice for the African world.”

This partnership reaffirms the KWV commitment to social responsibility initiatives, which, in South Africa, includes the Pebbles Project, Training and Skills Development Programmes, as well as KWV’s commitment to the Association for Responsible Alcohol use.

Known internationally for brands such as Roodeberg, KWV wines, Cathedral Cellar, Café Culture and the KWV 3, 5, 10, 15 and 20 Year Old brandies, KWV is one of the leading wine and spirits producers in South Africa, sourcing the best and most sought after grapes in the Western Cape region.

For more information on these wines, visit www.africanpassionwines.com, “like” us at Facebook.com/AfricanPassionWines or follow us on Twitter@African_Passion.

Source: KWV