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SA WINE NAMED AS ‘WORLD’S MOST ADMIRED’ FOR FOUR CONSECUTIVE YEARS

14 Apr KWV Holdings

KWV is the only South African brand to be named as one of the ‘world’s most admired wine brands’. This is the fourth successive year for the brand and it is the only South African wine brand to attain this global accolade.

KWV is the only South African brand to be named as one of the ‘world’s most admired wine brands’. This is the fourth successive year for the brand and it is the only South African wine brand to attain this

The prestigious Drinks International World’s 50 Most Admired Wine Brands annual awards is a globally recognised honour.

Over 200 of the world’s top masters of wine, sommeliers, educators and journalists took part in the admiration poll, which judges wine brands from across the world from all regions, styles and qualities against each other.

The admiration poll votes were based on the following criteria – the wine should be of consistent or improving quality; it should reflect its region or country of origin; it should respond to the needs and tastes of its target audience; it should be well marketed and packaged and it should have strong appeal to a wide demographic.

From 2011 to date, KWV boasts over 930 awards for its wines with 320 achieved in the past year alone.

Source: SA the Good News