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SMALL BUSINESS GETS BOOST ON e.tv

Launching a business with minimal resources can often seem like a formidable task, but help is on its way with a new season of It’s My Biz premiering on e.tv on Thursday 12 July at 17h30.

In the small-business reality series a new small business owner opens up his or her business to the scrutiny of the It’s My Biz panel of experts every week. An in-studio panel of experts help to unpack the strengths and weaknesses of the business and then provide practical advice to help the owner improve their business.

“e.tv is proud and excited about the launch of Season 3. It’s My Biz not only encourages the spirit of enterprise amongst thousands of unemployed South Africans, it is also a perfect platform to provide aspiring entrepreneurs with business solutions needed to help them on their journey as they venture into the empowering world of business”, remarked Monde Twala, Group Head of e.tv Channels Division.

Each week presenter Andile Masuku takes the viewer on a 23 minute journey which begins with an on-site visit where he helps identify various challenges faced by business owners in the daily running of their businesses. The journey ends with an in-studio discussion by a panel of experts who provide the profiled business with an implementation plan.

The series is sponsored by Nedbank Small Business Services and the bank’s involvement in the series forms part of its ongoing commitment to the development of South African enterprises, in particular small-sized businesses.
Sibongiseni Ngudze, Nedbank’s Retail Relationship Banking Managing Director says, “Employment from the small business sector is key to our economic growth and Nedbank understands its importance in our local economy. This is why we are committed to enabling the success of small businesses through various practical initiatives, like It’s My Biz. Through such initiatives, Nedbank is making things happen for small businesses.”

Season 3 kicks off with Ntokozo, owner of KwaMashu-based printing company, Nto’s Printing. Ntokozo’s is operating in a very competitive environment and needs to attract new clients and maintain interest around her products. Her company is currently very chaotic and requires re-branding in order to distinguish itself from other similar businesses.

For more information on forthcoming episodes, visit http://www.etv.co.za/.

Source: Screen Africa