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THE GRID PARTNERS WITH e.tv

Vodacom’s the Grid, SA’s location- based mobile social network, has partnered with e.tv to show the mood of the country daily, based on the Grid user data. A daily mood map will be featured on e.tv every morning after the weather report. As of yesterday, users on the Grid could log in their mood and the data were broken up into provinces, making it possible to work out the dominant mood of users in each province, e.tv’s executive producer, Nicholas Maphopha, said.

Source: Business Day – Chantelle Benjamin