South African free-to-air commercial channel has launched the ‘e is for everyone’ brand campaign to reflect the fact that the channel has managed to secure a loyal viewer base spanning all ages, races and income groups. maintains its diverse programme line-up caters to just about everyone’s needs.

To kickstart the new campaign, is hosting a fun photobooth activation in Cape Town, Durban and Joburg where viewers can step into a booth and have their pictures taken for free.

There’ll also be one of 27 outdoor adventure Fujifilm Finepix XP20 cameras up for grabs and the chance to feature in a national ad campaign.

People can also also upload their photos to’s Facebook page at will compile a selection of the photos to form an eventual collage of the logo which will appear in its ‘e is for everyone’ campaign ads across all mediums.

The campaign runs until the new year.

Source: Screenafrica