Over the past four years, MamaMagic™, The Baby Expo® has formed many strong partnerships, one of which has been with and its parenting show, Great Expectations, South Africa’s premier show for new and about-to-be mums.

Exposure Marketing, owners and organisers of South Africa’s biggest baby and parenting exhibition, has once again renewed its media partnership with, proving that MamaMagic creates one of the largest platforms for everything in the nought to six-year-old market.

“Joining hands with and Great Expectations in this way enables us to reach our broadest market, giving so many people the opportunity to participate in what has become the event of the year for pregnancy and parenthood,” explains Projeni Pather, exhibition director for MamaMagic.

Great Expectations draws on top South African baby care expertise but also wants to hear from real parents with real stories. Its partnership with MamaMagic through broadcasting channel, allows viewers to fully experience one-on-one talks with South African pregnancy and parenting experts and to find out what’s new in the world of pregnancy and parenting.

Says Michelle Kirby,’s group head of marketing, communications and CSI: “We are truly delighted to continue our relationship with MamaMagic and feel that the partnership helps us achieve our vision of providing a highly interactive TV programme, and reach an even larger number of young moms.”

Now in its eighth year, MamaMagic sees over 120 000 visitors from Cape Town, Durban and Johannesburg coming to share in the joy and magic they offer. Don’t wait – book your tickets now for the biggest and best baby and child-focused expo in South Africa where you can have a great day out, while learning all there is to know about parenting.

MamaMagic, The Baby Expo will once again be at the Coca-Cola Dome from 17 to 20 May, open from 9:00 to 18:00 daily with tickets costing R60 per adult and children under 10 free (maximum of two children per adult).

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Source: Media Update