The Creative Services team at South African commercial free-to-air channel e.tv has scooped a Bronze Award at the 2012 PromaxBDA Global Excellence Promotion & Marketing Awards for the integrated marketing campaign ‘e is for everyone’.

Throughout the world, the PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavour in this field.

The interactive campaign from e.tv saw thousands of everyday South Africans participate across various platforms including social media, outdoor, print and TV.

“We are proud to have a world-class creative team that continues to produce work that gains international recognition,” says Monde Twala, Channel Head. “The channel is committed to drive content that appeals to all South Africans, this means our brand position needs to be relevant, fresh and exciting. e.tv continues to strive for innovation across all levels, including our marketing endeavours.”

Every year, the industry’s most accomplished executives, creatives and production professionals vote online and from that decide and recognize the best work the industry has created within that year.

This year, the e.tv campaign was judged alongside international giants such as TV Deutschland GmbH’s Gold-winning Prosieben Superheroes Campaign and the 2011 NHL ALL STAR campaign from NBC Sports Agency, which scooped Silver.

e.tv has been on a winning streak at the Promax BDA Awards since 2002, continuously bringing home these sought-after accolades.

“To be placed among the top creative minds worldwide once again is a no small feat, and we salute our talented team of individuals who deliver only the best each year,” concludes Twala.

Source: ScreenAfrica